Selling Your Jerseys
At some point you will have
to sell a jersey whether it's to finance a new purchase or to pay some
bills. In either case, there are some things to consider when
marketing your jersey.
1. Be excruciatingly descriptive. Though you may take
certain attributes of your jersey for granted, other collectors may pay
special attention to seemingly irrelevant details. To save time
answering emails, be sure to describe every aspect of the jersey from the
obvious (player, team, number, style) to the less apparent (size, tagging,
game wear, repairs, alterations). Also of great importance are the
year and set in which the jersey was worn as well as its provenance.
2. Have an asking
okay to haggle over a price, but it's considered good etiquette to have an
asking price so the interested party doesn't have to play an unsettling
guessing game. It's important to understand that the value of
jerseys are often subjective and that there isn't necessarily a set "market"
value. It's always nice to state what you feel it's worth to you so
people can determine if it is even in their budget's ballpark.
3. Always insure
Ask any collector and they'll tell you that the mail service is never
foolproof. It's a good idea to pay a few extra dollars to insure
your jerseys or better yet, purchase a delivery confirmation or return
receipt coupon as well. Things do get lost on occasion and taking
preventative measures assures that there would be any suspicions or
animosity between you and your buyer. When dealing with
international transactions, insurance may draw unwanted attention from
Customs, so be sure to discuss this with your buyer ahead of time.
4. Have a good return policy. Buying a jersey isn't like
buying a pair of jeans. Many collectors have extremely specific
expectations and may for whatever reason decide it just isn't right for
them. Be sure you give them enough time from the time of receipt to
look it over and send back for a full refund. You'll find that every
buyer will appreciate this type of policy as it instills confidence with
5. Expect every jersey to be returned. The reason for this
rule is to prevent yourself from being disappointed if your buyer sends
the jersey back. You should avoid selling a jersey in an
emergency or in haste, otherwise you may find yourself in a difficult
situation should the buyer request a refund. Just because you
received a check and the jersey has been sent, the deal isn't necessarily
6. Wearing your jerseys. Collectors will forever argue about
the pros and cons of wearing your gamers around the house, to sporting
events or in your own pick-up hockey games. While it is ultimately
the owner's decision to wear or not to wear, it is of good ethics to let
the next owner know that you have worn the jersey. Like a
prospective car buyer, you will want to know if the auto has been in any
accidents regardless of its lack of visual evidence. Some collectors simply
want the confidence of knowing that each mark or pilling was induced by
official game play and not by the seller when he was playing street hockey
with the neighborhood kids.
7. It's fake! It's every seller's nightmare to have someone
declare that your jersey isn't authentic. If it happens, you should get opinions
from as many authenticators as possible to verify the claim and then
promptly remove it from the hobby if it does indeed have problems.
When you've spent hundreds or possibly thousands of dollars on a jersey,
it's very difficult to come to terms with knowing you may have to eat the
cost of the jersey should you be unable to get a refund from the person
you originally bought it from. You may be tempted to turn around and
quietly sell it to another collector... DO NOT DO THIS. While
you may salvage some of your original investment, you will only be causing
further damage (possibly criminal) by knowingly selling fraudulent
memorabilia. DO THE RIGHT THING -- keep the jersey out of the hobby
by marking it as "not game worn" so that even if you sell it as a replica,
others won't be able to misrepresent it in the future.